Work
From communications strategy and digital marketing to 360 campaigns and events, below are some of the brands and people I’ve partnered with.
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Outdoor Research
Services: PR/Communications
Founded in Seattle, WA in 1981, Outdoor Research designs technical outdoor apparel and equipment for the harshest terrain. Inspired by the mountains and seas of the Pacific Northwest, OR’s unique research-led approach to product development, alongside their commitment to innovation, collaboration, and environmental responsibility, has built them a reputation as one of the most trusted brands in the industry. I lead OR’s PR in collaboration with The Sideways Life.
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Saint Friend
Services: PR/Communications Strategy
Saint Friend is a Portland, Oregon based creative studio specializing in collaborative brand design. Their multidisciplinary team has expert capabilities in building strategic brand foundations, creating compelling visual and written identities, and going to market with websites, campaign, and marketing strategies. Their clients include the Oregon Symphony, Waterfront Blues Festival, Umpqua Bank, and more. I led Saint Friend’s PR strategy in collaboration with The Sideways Life.
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Luno
Services: PR/Communications
Based in Bend, Oregon, Luno is the first brand dedicated to creating a better vehicle-based camping experience and offers a full ecosystem to make camping more comfortable including premium vehicle mattresses, sleep accessories, storage solutions, and upcycled gear. Luno’s roadmap to responsibility includes a Carbon Credits tool to help campers easily offset emissions from road trips. I led Luno’s PR in collaboration with The Sideways Life.
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Trust For Public Land
Services: PR for the states of Washington & Oregon
Trust for Public Land is a national nonprofit that works to connect everyone to the benefits and joys of the outdoors. TPL works with communities to create parks and protect public land where they are needed most, as a matter of health, equity, and justice. Since 1972, TPL has protected more than 4 million acres of public land, created more than 5,420 parks, trails, schoolyards, and iconic outdoor places, & raised $110 billion in public funding for parks and public lands.
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Upton Design Studio
Services: PR, Brand Marketing, Digital Marketing, Events
Upton is a Southern California based design studio that creates artwork and goods for the home. Established by husband and wife Michael and Mariel Upton, the studio produces work that encompasses the intersection of art, design, and life at home, including prints on canvas, recycled blankets, upcycled lighting, and sculpture.
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Roark
Services: PR/Communications Strategy
Roark is a Southern California-based purveyor of adventure-ready goods, tailored by travel. I led Roark’s PR efforts in collaboration with The Sideways Life, a PR & Social agency offering brands bespoke strategy, tailored to reach an adventure-seeking, active audience with a keen sense of style.
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Hi-Lo Market
Services: PR, Brand Marketing, Digital Marketing, Events
Featuring a curated selection of some of the region’s best craft beer, natural wine, and small-batch spirits, alongside organic market staples and snacks, Hi-Lo is a rejuvenation of the classic neighborhood corner store with locations across Southern California.
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Utu Outdoor Skincare
Services: PR/Communications Strategy
1% For The Planet Member Utu makes clean, reef-safe SPF skincare designed to protect and nourish the skin, while respecting the planet through responsible sourcing and 100% recyclable packaging. I supported Utu’s PR in collaboration with The Sideways Life.
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Shwood Eyewear
Services: PR/Communications Strategy
Shwood crafts premium eyewear and is driven by a passion to experiment with nature, pushing the boundaries through sustainable materials and innovative manufacturing techniques. I led Shwood’s PR efforts in collaboration with The Sideways Life.
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Camp Eyewear
Services: PR/Communications Strategy
Camp makes handcrafted sustainable eyewear inspired by nature and is a Certified Climate Neutral company and proud 1% For The Planet Member. I led Camp’s PR efforts in collaboration with The Sideways Life.
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Beachwood Brewing
Services: PR, Brand Marketing, Positioning, Digital Marketing, Events
Beachwood is an independent, award-winning craft brewery, restaurant, and distillery based in Southern California. Across its locations customers come for the beer and stay for the community.
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Brixton
In-House PR/Communications, Brand Marketing, Events
Inspired by the past, but built to live in the present, Brixton is a global apparel and headwear brand at the intersection of music, art, and lifestyle. Brixton’s vintage-inspired collections feature clean, classic designs that have a modern, yet always timeless feel.
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Vans
In-House PR/Communications, Events
Vans is the original action sports footwear company rooted in authenticity and creativity. Founded in 1966, Vans has thrived on a legacy of impacting its greater community through action sports, music, art and street culture.
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Mr. Brothers Cut Club
Services: PR, Events
Founded in Harajuku, Tokyo, Mr. Brothers Cut Club is an old-school style hair salon in Downtown Los Angeles that reimagines the barbershop experience, combining classic barber craft with contemporary Japanese design techniques.
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Rollin' From The Heart
Board Member, Volunteer Communications & Fundraising
Rollin’ From the Heart is a 501(c)(3) that provides mentorship to at-risk and disadvantaged youth in San Diego County. Utilizing skateboarding, camping, and surfing, RFTH encourages children and young adults to lead a more healthy, active, and positive lifestyle, while teaching values of kindness, compassion, and tolerance.